GoodSkin founder, Lisa Goodman

In our last blog post, we introduced you to our founder, Lisa Goodman. But we thought we’d tell you a little bit more about who she is and how she created GoodSkin™ and grew it into a thriving practice…

When Lisa was a teenager, her mother, Rosa, was diagnosed with an autoimmune disease that causes changes to skin pigment. It sparked an interest in the skin. Lisa’s undergrad studies (with honors) were in Nutrition, and she then went on to garner a master’s degree in Physician Assistant Studies.

She built on her passion and training by spending a decade working with renowned aesthetic dermatologists in Los Angeles. Then in 2013, Lisa worked with a few notable surgeons in France whose approach informed her own style of aesthetic work.

“The French are all about the details, and everything has to blend on the face,” she says. She has adopted unique practices like studying photos of the aged relatives of her patients to understand how that person’s journey might look and how to preventively treat it.

After her time in Europe, Lisa returned to Los Angeles and incorporated this vision into the GoodSkin model, opening the first clinic in 2015. Since then, the company has earned its reputation as a trusted North American anti-aging leader, preeminent cosmetic boutique, and medical clinic.

And along the way, Lisa has appeared in features by everyone from Vogue and W Magazine to The New York Times.

When you meet Lisa (or watch her videos), you’ll notice that she is incredibly knowledgeable in all aspects of her work and has a very calming presence. This may explain why she was traveling every three months to New York City to treat clients there. After watching her client list grow, she searched for a location for an East Coast branch and opened a GoodSkin clinic in 2019 in Manhattan’s NoHo neighborhood. (GoodSkin has also done a summer pop-up in the Hamptons.) As the company grows, so do the advancement of our treatments and clients’ confidence.

“We take our clients’ social history and genetics, and we spend a lot of time touching their face,” Lisa says. “Very simply, it’s science first, beauty second.”


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